Why some Adoption Agencies are Expanding

It was great meeting with the Catholic Charities Parentfinder focus group yesterday.  The question that came up first, comes up often when speaking with agencies about the Parentfinder Profile Creation Process: Can you show us proof that Parentfinder works better that traditional profile outreach programs? The simple answer is: YES.  

I can provide you with names and phone numbers of agencies who have added staff to accommodate the increase in expectant birth mother contacts.  

How?  It’s a 4 step process

       1.  Your website should be mobile friendly & as responsive as the old yellow pages ad

             a. Clear calls to action

             b. Trusted information

             c. Availability of staff

             d. Easy to navigate

    2. Advertising that links expectant birth parents to a page set up for them

     3. Increase content to boost your organic SEO

            a. Consistent content updates

            b. Social media connections

            c.  Back links

      4.  Recognize that your Hopeful Adoptive Parent profiles are an extension of your
           agency

           a.Demand quality

           b.Diversify their outreach

           c.Don’t expect Expectant Birth Parents to conform to your way of viewing profiles

Don't understand the terminology?  The clients we help didn’t either.  They are focused on adoption not web marketing. 

They hired us to be their trusted partner and it paid off.  I look forward to our follow up conversation with Catholic Charities. We can do the same for you!